Why We Use Stories To Persuade: Crafting A Powerful Story That Compels And Inspires
Title: Why We Use Stories To Persuade Others & Ourselves. How to craft a powerful story that compels and inspires.
Bio: Every day we seek to persuade others to buy our product, to eat your broccoli, to go to a marriage counselor, to believe in our politic of choice, to say “yes” to a proposal, to “let me have a happy meal,” to call your mother, and many more. On a more personal level we also seek to persuade ourselves to get up early and exercise, to “just say no” to that dessert, to get another job, to “call my mother,” to spend more time with with my family, to break my “bad habit,” and much more. All of our communications are an attempt to persuade.
The most powerful persuasion tool we have are the stories we tell ourselves and others. But what is a story? Are some better than others? How do I use stories to become more persuasive to others and our better selves? Stories puts a warm human face on facts, figures, statistics and every other cold and lifeless solution. Stories are the first step to humanizing our solutions for others and ourselves.